{"id":4973,"date":"2023-02-21T12:58:52","date_gmt":"2023-02-21T09:58:52","guid":{"rendered":"https:\/\/ademocut.com\/blog\/?p=4973"},"modified":"2024-03-10T17:37:47","modified_gmt":"2024-03-10T14:37:47","slug":"arama-motoru-optimizasyonu-seo-nedir","status":"publish","type":"post","link":"https:\/\/ademocut.com\/blog\/arama-motoru-optimizasyonu-seo-nedir\/","title":{"rendered":"Arama Motoru Optimizasyonu (SEO) Nedir?"},"content":{"rendered":"

SEO, Arama Motoru Optimizasyonu<\/strong> anlam\u0131na gelen ve bir web sitesinin teknik olarak yap\u0131land\u0131rmas\u0131n\u0131, i\u00e7erik d\u00fczeyini ve ba\u011flant\u0131 pop\u00fclerli\u011fini optimize etmek i\u00e7in kullan\u0131lan bir s\u00fcre\u00e7tir, b\u00f6ylece sayfalar kullan\u0131c\u0131 arama sorgular\u0131 i\u00e7in kolayca bulunabilir, daha alakal\u0131 ve pop\u00fcler hale gelebilir ve sonu\u00e7 olarak arama motorlar\u0131 web sitenizi \u00f6ne \u00e7\u0131kar\u0131r.<\/p>\n

Arama motorlar\u0131<\/strong>, kullan\u0131c\u0131 arama ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layan i\u00e7eri\u011fi \u00f6ne \u00e7\u0131kararak hem kullan\u0131c\u0131 arama deneyimine hem de sayfan\u0131n s\u0131ralamas\u0131na fayda sa\u011flayan\u00a0SEO \u00e7al\u0131\u015fmalar\u0131n\u0131<\/strong>\u00a0\u00f6nermektedir.<\/p>\n

\u00a0\u00a0<\/span>Google arama motoru<\/strong>\u00a0gibi arama motorlar\u0131, kullan\u0131c\u0131lar\u0131n internette arad\u0131klar\u0131n\u0131 bulmalar\u0131na yard\u0131mc\u0131 olur. Bir \u00fcr\u00fcn ara\u015ft\u0131r\u0131rken, restoran ararken veya tatil rezervasyonu yaparken, bilgiye ihtiya\u00e7 duydu\u011funuzda arama motorlar\u0131 ortak bir ba\u015flang\u0131\u00e7 noktas\u0131d\u0131r. \u0130\u015fletme sahipleri i\u00e7in, alakal\u0131 trafi\u011fi web sitenize y\u00f6nlendirmek i\u00e7in de\u011ferli bir f\u0131rsat sunarlar.<\/p>\n

Arama motoru optimizasyonu (SEO)<\/strong>,<\/span> daha fazla trafik alabilmeniz i\u00e7in web sitenizi bir arama motoru sonu\u00e7 sayfas\u0131nda (SERP) daha \u00fcst s\u0131ralarda yer alacak \u015fekilde y\u00f6nlendirme uygulamas\u0131d\u0131r.<\/p>\n

Ama\u00e7, genellikle hedef kitleniz i\u00e7in en \u00e7ok anlam ifade eden arama terimleri i\u00e7in Google sonu\u00e7lar\u0131n\u0131n ilk sayfas\u0131nda yer almakt\u0131r. Dolay\u0131s\u0131yla SEO, hedef kitlenizin istek ve ihtiya\u00e7lar\u0131n\u0131 anlamak kadar web sitenizi nas\u0131l yap\u0131land\u0131raca\u011f\u0131n\u0131z\u0131n teknik do\u011fas\u0131yla da ilgilidir.<\/p>\n

Arama motorlar\u0131 nas\u0131l \u00e7al\u0131\u015f\u0131r?<\/h2>\n

Arama motorlar\u0131, bir kullan\u0131c\u0131n\u0131n girdi\u011fi herhangi bir arama sorgusu i\u00e7in sonu\u00e7lar sa\u011flar. Bunu yapmak i\u00e7in, web\u2019i olu\u015fturan geni\u015f web siteleri a\u011f\u0131n\u0131 incelerler ve \u201canlarlar\u201d. Her arama sorgusu i\u00e7in hangi sonu\u00e7lar\u0131n g\u00f6sterilece\u011fini belirleyen karma\u015f\u0131k bir algoritma \u00e7al\u0131\u015ft\u0131r\u0131rlar.<\/p>\n

SEO neden Google\u2019a odaklan\u0131r?<\/h2>\n

Bir\u00e7ok ki\u015fi i\u00e7in \u201carama motoru\u201d terimi, k\u00fcresel arama motoru pazar\u0131n\u0131n yakla\u015f\u0131k %92\u2019sine sahip olan Google ile e\u015f anlaml\u0131d\u0131r. Google, bask\u0131n arama motoru oldu\u011fundan,\u00a0SEO<\/strong>\u00a0genellikle\u00a0Google<\/strong>\u00a0i\u00e7in en iyi olan\u0131n etraf\u0131nda d\u00f6ner. Google\u2019\u0131n nas\u0131l ve neden \u00e7al\u0131\u015ft\u0131\u011f\u0131na dair net bir anlay\u0131\u015fa sahip olmak faydal\u0131d\u0131r.<\/p>\n

Google\u2019\u0131n istedi\u011fi<\/h2>\n

Google, kullan\u0131c\u0131lar\u0131na veya arama yapanlara en iyi arama deneyimini sunmak i\u00e7in tasarlanm\u0131\u015ft\u0131r. Bu, m\u00fcmk\u00fcn olan en k\u0131sa s\u00fcrede en alakal\u0131 sonu\u00e7lar\u0131 sa\u011flamak anlam\u0131na gelir.<\/p>\n

Arama deneyiminin 2 temel unsuru, arama terimi (kullan\u0131c\u0131 giri\u015fi) ve arama sonu\u00e7lar\u0131d\u0131r (\u00e7\u0131kt\u0131).<\/p>\n

Diyelim ki \u201cSEO Hizmeti<\/span><\/strong>\u201d aramas\u0131 yapt\u0131n\u0131z. Bu a\u00e7\u0131k, net bir aramad\u0131r. Google, ne istedi\u011finizi anlar ve en iyi organik sonu\u00e7 olarak yararl\u0131 bir sayfa sunar.<\/p>\n

Google\u2019\u0131n bak\u0131\u015f a\u00e7\u0131s\u0131na g\u00f6re, bu \u00e7ok iyi bir arama sonucu ve olumlu bir kullan\u0131c\u0131 deneyimi \u00e7\u00fcnk\u00fc kullan\u0131c\u0131n\u0131n en \u00fcstteki sonucu t\u0131klamas\u0131 ve sonu\u00e7tan memnun olmas\u0131 muhtemeldir.<\/p>\n

Arama Sonu\u00e7lar\u0131n\u0131n Yap\u0131s\u0131<\/h2>\n

SERP\u2019ler, \u00fccretli arama sonu\u00e7lar\u0131ndan ve organik sonu\u00e7lar\u0131n Google\u2019\u0131n gelirine katk\u0131da bulunmad\u0131\u011f\u0131 \u201corganik seo<\/strong>\u201d arama sonu\u00e7lar\u0131ndan olu\u015fur. Bunun yerine Google, bir sitenin alaka d\u00fczeyi ve kalitesine ili\u015fkin de\u011ferlendirmesine dayal\u0131 olarak organik sonu\u00e7lar sunar. Arama sorgusunun t\u00fcr\u00fcne ba\u011fl\u0131 olarak Google,\u00a0SERP<\/strong>\u2018de haritalar, resimler veya videolar gibi farkl\u0131 \u00f6\u011feler de i\u00e7erecektir.<\/p>\n

Bir\u00a0SERP<\/strong>\u2018deki reklamlar\u0131n hacmi, kullan\u0131c\u0131lar\u0131n ne arad\u0131\u011f\u0131na ba\u011fl\u0131d\u0131r. \u00d6rne\u011fin, \u201c\u00e7anta\u201d kelimesini arayacak olsayd\u0131n\u0131z, b\u00fcy\u00fck olas\u0131l\u0131kla en iyi sonu\u00e7lar\u0131n \u00f6nemli bir k\u0131sm\u0131n\u0131n reklam oldu\u011funu g\u00f6r\u00fcrs\u00fcn\u00fcz. Asl\u0131nda, ilk organik sonucu bulmak i\u00e7in muhtemelen sayfay\u0131 a\u015fa\u011f\u0131 kayd\u0131rman\u0131z gerekecek.<\/p>\n

Bunun gibi bir sorgu genellikle \u00e7ok fazla reklam \u00fcretir, \u00e7\u00fcnk\u00fc arama yapan ki\u015finin \u00e7evrimi\u00e7i \u00e7anta sat\u0131n alma olas\u0131l\u0131\u011f\u0131 y\u00fcksektir ve bu sorgu i\u00e7in AdWords sonu\u00e7lar\u0131nda bir \u00f6zellik i\u00e7in \u00f6deme yapmaya istekli \u00e7ok say\u0131da ayakkab\u0131 \u015firketi vard\u0131r.<\/p>\n

\u00d6te yandan, \u201cVolkan Demiral<\/strong>\u201d gibi bir \u015fey ararsan\u0131z, sonu\u00e7lar\u0131n\u0131z farkl\u0131 olacakt\u0131r. Bu arama \u00e7o\u011funlukla bu isimle profesyonel T\u00fcrk futbolu tak\u0131m\u0131na ba\u011fl\u0131 oldu\u011fundan, en iyi sonu\u00e7lar bununla ilgilidir. Ancak yine de daha az net bir sorgu. Haber hikayeleri, bir bilgi grafi\u011fi ve bunlar\u0131n ana sayfas\u0131n\u0131 bulacaks\u0131n\u0131z. En \u00fcstteki bu 3 t\u00fcr sonu\u00e7, Google\u2019\u0131n araman\u0131z\u0131n tam amac\u0131n\u0131 bilmedi\u011fini, ancak ekip hakk\u0131nda bilgi edinmek, en son haberlerini okumak veya web sitelerine gitmek i\u00e7in h\u0131zl\u0131 yollar sa\u011flad\u0131\u011f\u0131n\u0131 g\u00f6sterir.<\/p>\n

Sorgunun arkas\u0131nda herhangi bir sat\u0131n alma amac\u0131 yok gibi g\u00f6r\u00fcnd\u00fc\u011f\u00fcnden, reklam verenler anahtar kelime i\u00e7in teklif vermeye istekli de\u011fildir, bu nedenle AdWords sonucu yoktur.<\/p>\n

SEO\u2019nun Rol\u00fc<\/h2>\n

SEO\u2019nun amac\u0131<\/strong>,\u00a0organik arama sonu\u00e7lar\u0131<\/strong>ndaki s\u0131ralaman\u0131z\u0131 y\u00fckseltmektir.\u00a0AdWords<\/strong>\u2018\u00fc, al\u0131\u015fveri\u015fi ve yerel sonu\u00e7lar\u0131 optimize etmek i\u00e7in farkl\u0131 uygulamalar vard\u0131r.<\/p>\n

SERP\u2019lerde gayrimenkul alan pek \u00e7ok rakip \u00f6\u011fe organik listelemeleri a\u015fa\u011f\u0131 \u00e7ekiyor gibi g\u00f6r\u00fcnse de,\u00a0SEO<\/strong><\/span>\u00a0yine de \u00e7ok g\u00fc\u00e7l\u00fc ve kazan\u00e7l\u0131 bir \u00e7aba olabilir.<\/p>\n

Google\u2019\u0131n milyarlarca arama sorgusunu i\u015fledi\u011fini d\u00fc\u015f\u00fcn\u00fcrsek<\/p>\n

<\/h3>\n","protected":false},"excerpt":{"rendered":"

SEO, Arama Motoru Optimizasyonu anlam\u0131na gelen ve bir web sitesinin teknik olarak yap\u0131land\u0131rmas\u0131n\u0131, i\u00e7erik d\u00fczeyini ve ba\u011flant\u0131 pop\u00fclerli\u011fini optimize etmek i\u00e7in kullan\u0131lan bir s\u00fcre\u00e7tir, b\u00f6ylece sayfalar kullan\u0131c\u0131 arama sorgular\u0131 i\u00e7in kolayca bulunabilir, daha alakal\u0131 ve pop\u00fcler hale gelebilir ve sonu\u00e7 olarak arama motorlar\u0131 web sitenizi \u00f6ne \u00e7\u0131kar\u0131r. Arama motorlar\u0131, kullan\u0131c\u0131 arama ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layan i\u00e7eri\u011fi \u00f6ne […]<\/p>\n","protected":false},"author":1,"featured_media":5124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[1878,325,1877],"class_list":["post-4973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-arama-motoru-optimizasyonu-2","tag-seo","tag-seo-hizmet"],"_links":{"self":[{"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/posts\/4973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/comments?post=4973"}],"version-history":[{"count":3,"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/posts\/4973\/revisions"}],"predecessor-version":[{"id":5655,"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/posts\/4973\/revisions\/5655"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/media\/5124"}],"wp:attachment":[{"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/media?parent=4973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/categories?post=4973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/tags?post=4973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}