{"id":2373,"date":"2020-05-12T14:16:43","date_gmt":"2020-05-12T11:16:43","guid":{"rendered":"https:\/\/ademocut.com\/blog\/?p=2373"},"modified":"2023-05-28T21:50:32","modified_gmt":"2023-05-28T18:50:32","slug":"sosyal-aglarda-markalasma-ipuclari-ve-tasarim-tavsiyeleri","status":"publish","type":"post","link":"https:\/\/ademocut.com\/blog\/sosyal-aglarda-markalasma-ipuclari-ve-tasarim-tavsiyeleri\/","title":{"rendered":"Sosyal A\u011flarda Markala\u015fma: \u0130pu\u00e7lar\u0131 ve Tasar\u0131m Tavsiyeleri"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Art\u0131k markalar\u0131n sosyal a\u011flarda varl\u0131\u011f\u0131 olmazsa olmaz \u015feklinde g\u00f6r\u00fclmektedir. Facebook, Twitter veya Instagram&#8217;daki bir hesap, bir ticari markan\u0131n resmi temsilidir. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu nedenle, her bir g\u00f6rsel unsur \u015firketin itibar\u0131n\u0131 g\u00fc\u00e7lendirmek i\u00e7in \u00e7al\u0131\u015fmal\u0131d\u0131r. Marka bilinci olu\u015fturma ya da markala\u015fma, bu konuda yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n<h2><strong>Hesap Markala\u015fmas\u0131 Nedir ve Neden Gereklidir?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">2018&#8217;de Global Digital verileri, gezegendeki 4 milyar insan\u0131n internete eri\u015febildi\u011fini duyurdu. Ayn\u0131 zamanda, en \u00e7ok ziyaret edilen sitelerin ise sosyal a\u011flar oldu\u011funu ortaya koydu. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin, 2018&#8217;in sonunda bu oran Facebook i\u00e7in 1,4 milyar kullan\u0131c\u0131ya, Instagram i\u00e7in ise 1 milyar&#8217;a ula\u015ft\u0131.<\/span><\/p>\n\n<ul>\n<li><span style=\"font-weight: 400;\">Yani, hemen hemen her i\u015fletmenin hedef kitlesi d\u00fczenli veya g\u00fcnl\u00fck olarak sosyal a\u011flar\u0131 kullanmaktad\u0131r. M\u00fc\u015fterileriniz, \u015firketinizin resmi web sitesini her g\u00fcn ziyaret ediyor mu? \u00c7ok olas\u0131 de\u011fil. Ancak onlar\u0131 sosyal a\u011fda \u00e7ok daha s\u0131k g\u00f6rebilirsiniz.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bir sosyal a\u011fda markala\u015fma, kurumsal tasar\u0131m \u00f6\u011felerini kullanarak bir profil olu\u015fturmak ve devaml\u0131l\u0131\u011f\u0131n\u0131 sa\u011flamakt\u0131r. Ayn\u0131 zamanda izleyici ile aran\u0131zda belirli bir yay\u0131n ve ileti\u015fim tarz\u0131n\u0131 da kapsamaktad\u0131r. Hepsi birlikte, \u015fu sorunlar\u0131 \u00e7\u00f6zmenize olanak tan\u0131r:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> \u0130tibar y\u00f6netimi. Resmi hesab\u0131n\u0131z, \u015firket hakk\u0131nda g\u00fcvenilir bilgi edinilebilecek esas bilgi kayna\u011f\u0131 g\u00f6revi \u00fcstlenecektir. Profilin y\u00fcksek kaliteli tasar\u0131m\u0131, kitlenin duyaca\u011f\u0131 g\u00fcveni art\u0131racakt\u0131r.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Oran art\u0131\u015f\u0131. Bir pazarlama stratejisinin uygulamaya al\u0131nmas\u0131, marka hayranlar\u0131n\u0131n art\u0131\u015f\u0131na yard\u0131mc\u0131 olacakt\u0131r. Bunun sonucunda ise sat\u0131\u015flar artacakt\u0131r (e\u011fer b\u00f6yle bir ama\u00e7 varsa).<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u0130leti\u015fim ve artan ba\u011fl\u0131l\u0131k. Kurumsal profilin en kullan\u0131\u015fl\u0131 yanlar\u0131ndan biri sorular, incelemeler, \u015fikayetler \u00fczerinde \u00e7al\u0131\u015fmakt\u0131r. \u0130lk olarak, hedef kitlenizin ger\u00e7ek sorunlar\u0131n\u0131 ve ihtiya\u00e7lar\u0131n\u0131 \u00f6\u011freneceksiniz. Ard\u0131ndan, isteklere h\u0131zl\u0131 bir \u015fekilde yan\u0131t vererek abonelerin markayla ilgili olumlu tutumlar\u0131n\u0131 g\u00fc\u00e7lendirebilirsiniz.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Ni\u015findeki etkinin b\u00fcy\u00fcmesi. \u015eirketin yeni ortaklar, m\u00fc\u015fteriler, \u00e7al\u0131\u015fanlar ve hatta yat\u0131r\u0131mc\u0131lar bulabilmesinin \u00f6n\u00fc a\u00e7\u0131lacakt\u0131r: t\u00fcm bunlar markal\u0131 bir hesab\u0131 geli\u015ftirme stratejisinde belirlenen hedeflere ba\u011fl\u0131 elde edilebilecek sonu\u00e7lard\u0131r.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Sitenin konumunun iyile\u015ftirilmesi. Aboneleri d\u00fczenli aral\u0131klarla \u015firketin web sitesinin sayfalar\u0131na y\u00f6nlendirirseniz, kat\u0131l\u0131m ve (muhtemelen) d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 artacakt\u0131r. Bu \u015fekilde Google arama sonu\u00e7lar\u0131nda da y\u00fckselebilir.<\/span><\/li>\n<\/ol>\n<h2><strong>Markala\u015fman\u0131n Alakas\u0131 Nedir?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Bir sosyal a\u011f\u0131n markala\u015ft\u0131r\u0131lmas\u0131 \u00f6ncelikle g\u00f6rsel \u00f6\u011felerin (profil resmi, profil ba\u015fl\u0131klar\u0131, foto\u011fraflar ve yay\u0131nlar i\u00e7in resimler) kullan\u0131lmas\u0131d\u0131r. Brainrules.net servisine g\u00f6re, kullan\u0131c\u0131lar\u0131n %65&#8217;i g\u00f6rsel i\u00e7eri\u011fi daha net hat\u0131rl\u0131yor. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ayr\u0131ca contentmarketinginstitute.com&#8217;a g\u00f6re, B2B pazarlamac\u0131lar\u0131n\u0131n %51&#8217;i foto\u011fraflar\u0131, infografikleri ve videolar\u0131 tercih ediyor. B2C pazarlamac\u0131lar\u0131 da ayn\u0131 g\u00f6r\u00fc\u015fe sahip:<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">G\u00f6rsel unsurlar bulunduran i\u00e7erikler daha fazla g\u00f6r\u00fcnt\u00fcleme al\u0131r. Ve bu, kurumsal kimli\u011fin unsurlar\u0131 veya di\u011fer tan\u0131nabilir sembollerle tamamlan\u0131rsa, profil \u00e7ok daha tan\u0131nabilir hale gelecektir.<\/span><\/p>\n\n\n<h3 class=\"wp-block-heading\">Marka Hesab\u0131 Kayd\u0131 i\u00e7in bir Sosyal A\u011f Nas\u0131l Se\u00e7ilir<\/h3>\n\n\n<p><span style=\"font-weight: 400;\">T\u00fcm pop\u00fcler sosyal a\u011flarda hesaplar\u0131 markala\u015ft\u0131rmaya ve tan\u0131tmaya gerek yoktur. Bu pahal\u0131ya mal olacakt\u0131r, karma\u015f\u0131kt\u0131r ve her zaman makul sonu\u00e7lar do\u011furmayacakt\u0131r. 1-2 sosyal a\u011f se\u00e7mek i\u00e7in a\u015fa\u011f\u0131daki ipu\u00e7lar\u0131n\u0131 kullan\u0131n:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Sekt\u00f6r\u00fcn\u00fcz\u00fc g\u00f6z \u00f6n\u00fcne al\u0131n. Geni\u015f eri\u015fimi sayesinde Facebook evrensel bir platform olarak kabul edilmektedir. Moda ve teknoloji alan\u0131nda \u00e7al\u0131\u015fan, aksesuar satan, yarat\u0131c\u0131 projeler Instagram&#8217;a kaydolmas\u0131 gerekir. E\u011fer site veya blog bir\u00e7ok ilgi \u00e7ekici i\u00e7eri\u011fe sahipse \u2013 payla\u015f\u0131mlar\u0131n\u0131z\u0131 Twitter \u00fczerinden yapabilirsiniz.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Sitenize gelen trafi\u011fin istatisti\u011fini toplay\u0131n. Google Analytics ve di\u011fer servisler, kullan\u0131c\u0131lar\u0131n\u0131z\u0131n hangi sosyal a\u011flar\u0131 kullan\u0131yor olabilecekleri hakk\u0131nda bilgi sunar. Bunlara odaklan\u0131n.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Sizin i\u00e7in olu\u015fturmas\u0131 elveri\u015fli i\u00e7erik tipini se\u00e7in. Instagram kaliteli foto\u011fraflara ve k\u0131sa videolara ihtiya\u00e7 duyar. Facebook kullan\u0131c\u0131lar\u0131 ilgi \u00e7ekici hikayeleri ve uzman yay\u0131nlar\u0131n\u0131 takdir edecektir.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Rakiplerinizin, kendi profillerini hangi sosyal a\u011flar \u00fczerinde tan\u0131tt\u0131\u011f\u0131na g\u00f6z at\u0131n.<\/span><\/li>\n<\/ol>\n<h4><strong>Facebook\u2019ta \u0130\u015f Tan\u0131t\u0131m\u0131 Nas\u0131l Yap\u0131l\u0131r<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Rahat, hafif bir ton kullan\u0131n &#8211; sanki sayg\u0131 duydu\u011funuz tan\u0131nm\u0131\u015f insanlarla ileti\u015fim kuruyorsunuz gibi. Bir kitlenin dikkatini \u00e7ekmek i\u00e7in reklamlar\u0131 kullan\u0131n: reklam olmadan abone say\u0131s\u0131ndaki art\u0131\u015f d\u00fc\u015f\u00fck olacakt\u0131r.<\/span><\/p>\n\n\n<h4 class=\"wp-block-heading\">Instagram&#8217;da \u00c7al\u0131\u015fman\u0131n \u00d6zellikleri<\/h4>\n\n\n<p><span style=\"font-weight: 400;\">D\u00fczenli olarak kaliteli ve g\u00f6r\u00fcn\u00fcr i\u00e7erik yay\u0131nlay\u0131n: foto\u011fraflar ve k\u0131sa videolar.Do\u011fru hashtag&#8217;leri se\u00e7in: ad\u0131, co\u011frafi konumu (gerekirse), pop\u00fcler konu kelimelerini ve kelime \u00f6beklerini kullan\u0131n.\u00a0<\/span><\/p>\n\n<h3><strong>Twitter\u2019da Nas\u0131l Ba\u015far\u0131l\u0131 Olunur<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Markalar\u0131 ve ki\u015fisel hesaplar\u0131 takip edin &#8211; \u00e7o\u011fu yan\u0131t olarak sizi geri takip edecektir. \u00d6nemli bilgiler yay\u0131nlay\u0131n: \u015firket hakk\u0131nda ilgin\u00e7 ger\u00e7ekler, indirimlerle ilgili haberler, blog makalelerine ba\u011flant\u0131lar. Abonelerle \u00e7al\u0131\u015f\u0131n: sorular\u0131 yorumlay\u0131n ve yan\u0131tlay\u0131n. Hakk\u0131n\u0131zda olumlu geribildirim payla\u015fan ki\u015fileri retweetleyin<\/span><\/p>\n\n<p><strong>Sosyal A\u011f Profilinin Do\u011fru Tasar\u0131m\u0131: Neden \u00d6nemli?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Sosyal a\u011f\u0131n tasar\u0131m\u0131, g\u00fcven uyand\u0131ran, ba\u015far\u0131l\u0131 bir \u015firketin ayr\u0131lmaz bir imaj\u0131n\u0131 olu\u015fturmal\u0131d\u0131r. Bunun\u00a0i\u00e7in, markal\u0131 bir sayfan\u0131n temel \u00f6\u011feleri \u00fczerinde \u00e7al\u0131\u015fman\u0131z gerekir:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> logo &#8211; profili tan\u0131mlamak i\u00e7in kullan\u0131l\u0131r, her g\u00f6nderide \u00e7o\u011falt\u0131l\u0131r. Logonuzu (yaz\u0131s\u0131z sade bir sembol olarak) kullanmak daha uygundur. Bu ki\u015fisel markal\u0131 bir hesapsa \u2013 do\u011fal bir arka plan \u00fczerinde bir portreye ihtiyac\u0131n\u0131z vard\u0131r;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> profil foto\u011fraf\u0131 (Facebook, Twitter i\u00e7in ge\u00e7erli). Aboneleri bilgilendirmek i\u00e7in kullan\u0131n: Slogan ve \u015firket ileti\u015fim bilgilerini yay\u0131nlay\u0131n. Veya resimleri ilgili duyurular, indirim haberleriyle de\u011fi\u015ftirin;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> i\u00e7erik. Sosyal a\u011f\u0131n tasar\u0131m konseptine uymal\u0131d\u0131r (bu, tavsiye edilen boyutlar ve formatlar i\u00e7in de ge\u00e7erlidir). Tan\u0131nabilir hale getirin: \u00f6zel bir sunum stili olu\u015fturun. Foto\u011fraflardan olu\u015fan tek bir renk paletine sad\u0131k kal\u0131n. T\u00fcm g\u00f6rselleri se\u00e7ilen 1-2 filtrede i\u015fleyin. Tek bir yaz\u0131 tipi kullan\u0131n. T\u00fcm g\u00f6rsel i\u00e7eri\u011fi logo \u015feklinde bir filigranla s\u00fcslendirin.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sayfan\u0131z\u0131n bir bilgisayar, tablet ve ak\u0131ll\u0131 telefon ekran\u0131nda nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc kontrol etti\u011finizden emin olun. T\u00fcm unsurlar g\u00f6r\u00fcn\u00fcr m\u00fc? G\u00f6rseller bozulmuyor mu? Bilgiler okunakl\u0131 m\u0131? Ba\u011flant\u0131lar ve butonlar \u00e7al\u0131\u015f\u0131yor mu?<\/span><\/p>\n<p><strong>Bir Hesap Nas\u0131l Tasarlan\u0131r: 3 Kullan\u0131\u015fl\u0131 Servis<\/strong><\/p>\n<p><strong><span style=\"color: #0000ff;\">Logo \u00fcreteci Logaster<\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Markal\u0131 bir hesab\u0131n temel unsurlar\u0131 i\u00e7in online \u00fcrete\u00e7: profil foto\u011fraf\u0131 ve ba\u015fl\u0131k i\u00e7in logo. Kullanmak i\u00e7in tasar\u0131mc\u0131 becerilerine ihtiyac\u0131n\u0131z yok: sadece ad\u0131, slogan\u0131 ve renk d\u00fczenini belirtin (iste\u011fe ba\u011fl\u0131). Hizmet, aralar\u0131ndan se\u00e7meniz i\u00e7in onlarca benzersiz se\u00e7enek sunacak. Se\u00e7ilen logo \u015feffaf bir arka planda (filigran i\u00e7in) oldu\u011fu gibi Facebook, Twitter, Instagram i\u00e7in profil resimleri ve ba\u015fl\u0131klar\u0131na uygun boyutlarda haz\u0131r resimler \u015feklinde de indirilebilir.<\/span><\/p>\n\n<p><span style=\"color: #0000ff;\"><strong>Preview<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y\u00fcksek kaliteli foto\u011fraf edit\u00f6r\u00fc, haz\u0131r \u015fablonlar ve Instagram&#8217;da yay\u0131nlamak i\u00e7in filtreler i\u00e7eren bir yay\u0131n planlay\u0131c\u0131s\u0131d\u0131r. Ayr\u0131ca, i\u015fletme m\u00fc\u015fterilerine y\u00f6nelik m\u00fckemmel bir analiz sistemine sahiptir.<\/span><\/p>\n\n<p><span style=\"color: #0000ff;\"><strong>Unum<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c7ok say\u0131da foto\u011fraf filtresi, resim\u00a0d\u00fczenleyici, Instagram i\u00e7in yay\u0131n planlama ara\u00e7lar\u0131, bir yay\u0131n planlay\u0131c\u0131s\u0131, hashtaglerle \u00e7al\u0131\u015fmak i\u00e7in bir ara\u00e7 \u2013 t\u00fcm bunlar hizmet \u00f6zelliklerinin tam listesine yak\u0131n bile de\u011fil.<\/span><\/p>\n\n<p><strong>Sonu\u00e7<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Bir sosyal a\u011fda marka profilinin tutarl\u0131\u011f\u0131n\u0131 sa\u011flamak, tan\u0131n\u0131rl\u0131\u011f\u0131, sadakati ve i\u015f performans\u0131n\u0131 art\u0131rmak i\u00e7in bir f\u0131rsatt\u0131r. Bu sonu\u00e7lar\u0131 elde etmek i\u00e7in benzersiz ve kolayca ay\u0131rt edilebilir bir hesap tasar\u0131m\u0131 olu\u015fturun. Hedef kitleniz i\u00e7in en uygun sosyal a\u011f\u0131 se\u00e7meniz gerekir. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sorumlu bir \u015fekilde i\u00e7erik olu\u015fturun, d\u00fczenli yay\u0131n yap\u0131lmas\u0131n\u0131 sa\u011flay\u0131n. Ve tek bir tarz\u0131 takip etmeyi unutmay\u0131n: bu tasar\u0131m, metin, yay\u0131n konular\u0131 i\u00e7in de ge\u00e7erlidir.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Art\u0131k markalar\u0131n sosyal a\u011flarda varl\u0131\u011f\u0131 olmazsa olmaz \u015feklinde g\u00f6r\u00fclmektedir. Facebook, Twitter veya Instagram&#8217;daki bir hesap, bir ticari markan\u0131n resmi temsilidir. Bu nedenle, her bir g\u00f6rsel unsur \u015firketin itibar\u0131n\u0131 g\u00fc\u00e7lendirmek i\u00e7in \u00e7al\u0131\u015fmal\u0131d\u0131r. Marka bilinci olu\u015fturma ya da markala\u015fma, bu konuda yard\u0131mc\u0131 olacakt\u0131r. Hesap Markala\u015fmas\u0131 Nedir ve Neden Gereklidir? 2018&#8217;de Global Digital verileri, gezegendeki 4 milyar insan\u0131n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1029,1031,1030],"class_list":["post-2373","post","type-post","status-publish","format-standard","hentry","category-genel","tag-hazir-logo","tag-logo-hazirlama","tag-logo-uretme"],"_links":{"self":[{"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/posts\/2373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/comments?post=2373"}],"version-history":[{"count":13,"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/posts\/2373\/revisions"}],"predecessor-version":[{"id":5082,"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/posts\/2373\/revisions\/5082"}],"wp:attachment":[{"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/media?parent=2373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/categories?post=2373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/tags?post=2373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}