{"id":1966,"date":"2019-09-25T00:04:38","date_gmt":"2019-09-24T21:04:38","guid":{"rendered":"https:\/\/ademocut.com\/blog\/?p=1966"},"modified":"2021-03-30T14:42:23","modified_gmt":"2021-03-30T11:42:23","slug":"sosyal-medya-ajanslari-ile-influencer-marketing","status":"publish","type":"post","link":"https:\/\/ademocut.com\/blog\/sosyal-medya-ajanslari-ile-influencer-marketing\/","title":{"rendered":"Sosyal Medya Ajanslar\u0131 ile Influencer Marketing"},"content":{"rendered":"<p>Dijital kanallar\u0131n pop\u00fclerli\u011finin artmas\u0131yla birlikte ortaya \u00e7\u0131kan <strong>Influencer Marketing<\/strong> kavram\u0131 nedir? Influencer kime denir? gibi sorular\u0131n yan\u0131t\u0131n\u0131 arayal\u0131m.<\/p>\n<h2>Influencer Nedir?<\/h2>\n<p>Influencer, sahip oldu\u011fu kanallar arac\u0131l\u0131\u011f\u0131yla kulland\u0131\u011f\u0131 ve olumlu bir izlenime sahip oldu\u011fu \u00fcr\u00fcn veya hizmetleri takip\u00e7ileriyle payla\u015fan ve yapt\u0131\u011f\u0131 payla\u015f\u0131mlar sayesinde takip\u00e7ilerini etki alt\u0131na alabilen ki\u015filere denir.<\/p>\n<p>Ge\u00e7mi\u015fte herkes taraf\u0131ndan tan\u0131nan sanat\u00e7\u0131lar, \u015fark\u0131c\u0131lar veya sporcular Influencer olarak adland\u0131r\u0131l\u0131rken sosyal medyan\u0131n hayat\u0131m\u0131za girmesiyle fenomen olarak bilinen ki\u015filerde Influencer olarak adland\u0131r\u0131lmaya ba\u015flad\u0131.<\/p>\n\n\n<h2 class=\"wp-block-heading\">Influencer Marketing Nedir?<\/h2>\n\n\n<p><strong><span style=\"color: #0000ff;\">Influencer Marketing<\/span><\/strong>; Youtube, Instagram, Facebook, Twitter, Periscope gibi sosyal medya kanallar\u0131nda y\u00fcksek takip\u00e7i say\u0131s\u0131na sahip olan ve geni\u015f kitleleri etkisi alt\u0131na alabilen ki\u015filerin bir markayla anla\u015farak markaya dair herhangi bir \u00fcr\u00fcn\u00fc veya hizmeti tan\u0131tarak pazarlamas\u0131d\u0131r.<\/p>\n<p>Influencer Marketing\u2019in geri d\u00f6n\u00fc\u015flerinin ba\u015far\u0131l\u0131 olmas\u0131n\u0131n bir\u00e7ok sebebi vard\u0131r. Bunlardan biri ki\u015filerin ya\u015fanan deneyimlerden \u00e7ok \u00e7abuk etkilenmesidir.<\/p>\n<p>Billboard, televizyon ve benzeri ortamlarda var olan reklam b\u00fct\u00e7elerinin sosyal medya kanallar\u0131ndan yap\u0131lan Influencer Marketing\u2019e g\u00f6re \u00e7ok daha maliyetli olmas\u0131 da markalar\u0131 bu t\u00fcr pazarlamaya y\u00f6nlendiren ba\u015fka bir sebeptir.<\/p>\n\n\n<h2 class=\"wp-block-heading\">Influencer Marketing Nas\u0131l Uygulanmal\u0131d\u0131r?<\/h2>\n\n\n<p>Influencer Marketing olduk\u00e7a pop\u00fcler bir pazarlama y\u00f6ntemi olsa da uygularken dikkat edilmesi gereken y\u00f6nleri vard\u0131r. Bu y\u00fczden markalar\u0131n <span style=\"color: #0000ff;\"><strong>sosyal medya ajanslar\u0131<\/strong><\/span> ile \u00e7al\u0131\u015fmalar\u0131 mant\u0131kl\u0131 olacakt\u0131r.<\/p>\n<p>Influencer Marketing i\u00e7in \u00f6ncelikle pazarlamas\u0131n\u0131n yap\u0131laca\u011f\u0131 \u00fcr\u00fcn veya hizmetin nas\u0131l bir kitleye hitap etti\u011fi saptanmal\u0131d\u0131r. Sonras\u0131nda saptanan hedef kitle do\u011frultusunda bu kitleye uygun olarak <strong>Influencer ara\u015ft\u0131rmas\u0131<\/strong> yap\u0131lmal\u0131d\u0131r.<\/p>\n<p>\u00c7\u00fcnk\u00fc kitleye uygun olmayan bir <strong>Influencer se\u00e7imi<\/strong> t\u00fcm pazarlamay\u0131 tersine \u00e7evirip markan\u0131n itibar\u0131n\u0131 yok edebilir. \u00d6rne\u011fin; bir kozmetik markas\u0131 i\u00e7in en uygun Influencer se\u00e7imi hesab\u0131nda makyaj, bak\u0131m veya moda ile ilgili payla\u015f\u0131mlar yapan ki\u015filer olacakt\u0131r.<\/p>\n<p>Do\u011fru hedef kitle ve Influencer se\u00e7imi sonras\u0131 pazarlaman\u0131n hangi kanallardan ve nas\u0131l bir i\u00e7erik plan\u0131 ile yap\u0131laca\u011f\u0131 belirlenmelidir. <strong>Influencer Marketing<\/strong> i\u00e7in en s\u0131k kullan\u0131lan platformlar; Youtube, Instagram ve Twitter olmakla birlikte markalar belirledikleri Influencer\u2019\u0131 lansman y\u00fcz\u00fc olarak da tercih edebiliyor.<\/p>\n<p>Influencer Marketing ile en fazla d\u00f6n\u00fc\u015f\u00fcn al\u0131nd\u0131\u011f\u0131 alanlar\u0131n ise g\u00fczellik ve moda, gezi, sanat ve dizayn, kariyer, spor, foto\u011fraf\u00e7\u0131l\u0131k ve oyun sekt\u00f6r\u00fc oldu\u011fu biliniyor.<\/p>","protected":false},"excerpt":{"rendered":"<p>Dijital kanallar\u0131n pop\u00fclerli\u011finin artmas\u0131yla birlikte ortaya \u00e7\u0131kan Influencer Marketing kavram\u0131 nedir? Influencer kime denir? gibi sorular\u0131n yan\u0131t\u0131n\u0131 arayal\u0131m. Influencer Nedir? Influencer, sahip oldu\u011fu kanallar arac\u0131l\u0131\u011f\u0131yla kulland\u0131\u011f\u0131 ve olumlu bir izlenime sahip oldu\u011fu \u00fcr\u00fcn veya hizmetleri takip\u00e7ileriyle payla\u015fan ve yapt\u0131\u011f\u0131 payla\u015f\u0131mlar sayesinde takip\u00e7ilerini etki alt\u0131na alabilen ki\u015filere denir. Ge\u00e7mi\u015fte herkes taraf\u0131ndan tan\u0131nan sanat\u00e7\u0131lar, \u015fark\u0131c\u0131lar veya sporcular [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[866,868,869,867],"class_list":["post-1966","post","type-post","status-publish","format-standard","hentry","category-internet","tag-influencer-marketing","tag-reklam","tag-sosyal-ag-reklami","tag-sosyal-medya-yonetimi"],"_links":{"self":[{"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/posts\/1966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/comments?post=1966"}],"version-history":[{"count":5,"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/posts\/1966\/revisions"}],"predecessor-version":[{"id":3425,"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/posts\/1966\/revisions\/3425"}],"wp:attachment":[{"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/media?parent=1966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/categories?post=1966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/tags?post=1966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}