{"id":1861,"date":"2019-08-08T15:08:48","date_gmt":"2019-08-08T12:08:48","guid":{"rendered":"https:\/\/ademocut.com\/blog\/?p=1861"},"modified":"2021-03-25T13:22:07","modified_gmt":"2021-03-25T10:22:07","slug":"kurumsal-kimlik-calismasinda-domainin-onemi","status":"publish","type":"post","link":"https:\/\/ademocut.com\/blog\/kurumsal-kimlik-calismasinda-domainin-onemi\/","title":{"rendered":"KURUMSAL K\u0130ML\u0130K \u00c7ALI\u015eMASINDA DOMA\u0130N\u2019\u0130N \u00d6NEM\u0130"},"content":{"rendered":"<p>\u0130\u015ftigal konusu ne olursa olsun, her firma, her \u015firket dolay\u0131s\u0131yla her marka bir kimli\u011fe ihtiya\u00e7 duyar ve &nbsp;kendi hedef kitlesindeki m\u00fc\u015fterilere kendisini en iyi \u015fekilde anlatmak ister.<\/p>\n<p>Markan\u0131n <strong>vizyonunu ve misyonunu<\/strong> yans\u0131tan her ayr\u0131nt\u0131 kurumsal kimlik \u00e7al\u0131\u015fmas\u0131n\u0131n bir \u00fcr\u00fcn\u00fcd\u00fcr.<\/p>\n<p>G\u00fcn\u00fcm\u00fczde markalar kurumsal kimliklerini hem geleneksel anlamda hem de dijital platformlarda yans\u0131tmak i\u00e7in Logo, afi\u015f, reklam grafikleri, web sitesi, <span style=\"color: #0000ff;\"><strong>alan ad\u0131<\/strong> <\/span>ve daha bir\u00e7ok \u00e7ok detay \u00f6zenli olarak haz\u0131rlanmas\u0131 gerekiyor.<\/p>\n<p>Kurumsal kimlik \u00e7al\u0131\u015fmas\u0131nda <strong>en \u00f6nemli iki detay<\/strong> vard\u0131r. Birincisi logo tasar\u0131m\u0131 di\u011feri ise web sitesine verece\u011finiz yani ilerde markan\u0131z\u0131n an\u0131laca\u011f\u0131 isimi belirlemek!<\/p>\n\n\n<h2 class=\"wp-block-heading\">Kurumsal Kimlik \u0130\u00e7in Domain Nas\u0131l Se\u00e7ilir?<\/h2>\n\n\n<p>Kurumsal kimlik \u00e7al\u0131\u015fmas\u0131n\u0131n en \u00f6nemli aya\u011f\u0131 olan web sitesi aya\u011f\u0131n\u0131n temelini <strong>domain se\u00e7imi<\/strong> olu\u015fturur. Domain se\u00e7imi her proje i\u00e7in ayr\u0131 bir \u00f6nem ta\u015f\u0131maktad\u0131r ancak kurumsal kimlik \u00e7al\u0131\u015fmas\u0131 i\u00e7in domain se\u00e7mek daha da \u00f6nemlidir.<\/p>\n<p>Eskiden rekabetin az oldu\u011fu d\u00f6nemlerde kurumsal kimlik \u00e7al\u0131\u015fmalar\u0131 daha y\u00fczeysel olurken g\u00fcn\u00fcm\u00fczde t\u00fcm ayr\u0131nt\u0131lar\u0131 ile ele al\u0131nmal\u0131d\u0131r.<\/p>\n<p>Domain de bu ayr\u0131nt\u0131lar\u0131n temelidir. Domain se\u00e7imi yaparken markan\u0131n ve kurumun kimli\u011fini temsil edecek bir isim tercih edilmelidir.<\/p>\n\n\n<h3 class=\"wp-block-heading\"><strong>K\u00fc\u00e7\u00fck bir \u00f6rnek vererek konuya a\u00e7\u0131kl\u0131k getirelim: <\/strong><\/h3>\n\n\n<p><strong>Ahmet Ta\u015f\u0131mac\u0131l\u0131k<\/strong> isimli bir \u015firketi ele alal\u0131m. Bu \u015firket yani marka i\u00e7in yap\u0131lmas\u0131 gereken t\u00fcm kurumsal kimlik \u00e7al\u0131\u015fmalar\u0131n\u0131n yap\u0131ld\u0131\u011f\u0131n\u0131 ve geriye domain se\u00e7imi ile web sitesi tasar\u0131m\u0131 kald\u0131\u011f\u0131n\u0131 farz edelim.<\/p>\n<p>Ahmet Ta\u015f\u0131mac\u0131l\u0131k i\u00e7in al\u0131nacak domainler i\u00e7in ara\u015ft\u0131rma yap\u0131lmal\u0131d\u0131r. Ara\u015ft\u0131rmalar ilk \u00f6nce al\u0131nabilecek domain di\u011feri ise SEO ile olan ili\u015fkisi g\u00f6z \u00f6n\u00fcnde bulundurulmal\u0131d\u0131r.<\/p>\n<p>Tasimacilik.com isimli bir domain almak en mant\u0131kl\u0131 domain olarak g\u00f6r\u00fclse de genellikle ta\u015f\u0131mac\u0131l\u0131k i\u015fi ile u\u011fra\u015fan firmalar b\u00f6lgesel i\u015fler yapt\u0131klar\u0131 i\u00e7in b\u00f6lgeyi de dikkate almalar\u0131nda fayda vard\u0131r.<\/p>\n<p>\u00d6rne\u011fin Ahmet Ta\u015f\u0131mac\u0131l\u0131k firmas\u0131 <strong>Ankara\u2019da faaliyet g\u00f6steren <\/strong>bir firma ise <strong>Ankara tasimacilik.com<\/strong> \u015feklinde bir <strong><span style=\"color: #0000ff;\">domain almak<\/span><\/strong> daha fazla bilinir olmay\u0131 artt\u0131rabilir.<\/p>\n<p>Ancak kurumsal kimlik \u00e7al\u0131\u015fmalar\u0131nda domain se\u00e7erken <strong>evrensel d\u00fc\u015f\u00fcnmek<\/strong> daha avantajl\u0131d\u0131r. O halde <strong>tasimacilik.com<\/strong> \u015feklinde domain almak hem evrensel olacakt\u0131r hem de uzmanlar taraf\u0131ndan yap\u0131lacak SEO \u00e7al\u0131\u015fmalar\u0131 ile b\u00f6lgesel alanda <strong>lider olmaya<\/strong> oynayacakt\u0131r.<\/p>\n<p>E\u011fer \u015fubeler de i\u015fin i\u00e7erisine girecekse o halde alt domainler de tercih edilebilir.<\/p>\n<p><strong>ademocut.com<\/strong>\u00a0\u015feklinde bir domain almak kurumsal kimlik \u00e7al\u0131\u015fmalar\u0131 i\u00e7in daha kurumsal hava katacakt\u0131r.<\/p>\n<p>Kurumsal kimlik domaini se\u00e7erken en \u00e7ok dikkat edilmesi gereken logo tasar\u0131m\u0131nda oldu\u011fu gibi markan\u0131n y\u00fcz\u00fcn\u00fc ve kimli\u011fini yans\u0131tan bir domain se\u00e7mek olmal\u0131d\u0131r.<\/p>\n<p>Domain markan\u0131n internetteki eri\u015fim anahtar\u0131d\u0131r. Anahtar olmadan bir kap\u0131dan i\u00e7eri girmeye \u00e7al\u0131\u015fmak gibi d\u00fc\u015f\u00fcn\u00fclebilir.<\/p>\n<p>2018 y\u0131l\u0131nda yap\u0131lan bir ara\u015ft\u0131rma kapsam\u0131nda insanlar\u0131n y\u00fczde 78\u2019i ara\u015ft\u0131rmak istedi\u011fi, hakk\u0131nda bilgi almak istedi\u011fi marka i\u00e7in ilk \u00f6nce interneti kullan\u0131yor. Hal b\u00f6yle olunca insanlar\u0131n sizi bulabilece\u011fi bir domain se\u00e7menizde fayda vard\u0131r.<\/p>\n<p>\u00dcstelik rekabetli bir alanda var olmaya \u00e7al\u0131\u015fan bir markadan bahsediyorsak o zaman domain se\u00e7imi hem kurumsal kimlik a\u00e7\u0131s\u0131ndan hem de bulunabilirlik a\u00e7\u0131s\u0131ndan son derece \u00f6nemlidir.<\/p>\n<p>Unutmay\u0131n internet ortam\u0131nda varl\u0131\u011f\u0131n\u0131z\u0131 ve pop\u00fclerli\u011finizi domain se\u00e7iminizi do\u011fru yaparak sa\u011flayabilirsiniz.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0130\u015ftigal konusu ne olursa olsun, her firma, her \u015firket dolay\u0131s\u0131yla her marka bir kimli\u011fe ihtiya\u00e7 duyar ve &nbsp;kendi hedef kitlesindeki m\u00fc\u015fterilere kendisini en iyi \u015fekilde anlatmak ister. Markan\u0131n vizyonunu ve misyonunu yans\u0131tan her ayr\u0131nt\u0131 kurumsal kimlik \u00e7al\u0131\u015fmas\u0131n\u0131n bir \u00fcr\u00fcn\u00fcd\u00fcr. G\u00fcn\u00fcm\u00fczde markalar kurumsal kimliklerini hem geleneksel anlamda hem de dijital platformlarda yans\u0131tmak i\u00e7in Logo, afi\u015f, reklam [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[825,823,824],"class_list":["post-1861","post","type-post","status-publish","format-standard","hentry","category-genel","tag-domain-kurumsal-kimlik","tag-kurumsal-domain","tag-kurumsal-kimlik-icin-domain-secimi"],"_links":{"self":[{"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/posts\/1861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/comments?post=1861"}],"version-history":[{"count":9,"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/posts\/1861\/revisions"}],"predecessor-version":[{"id":3380,"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/posts\/1861\/revisions\/3380"}],"wp:attachment":[{"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/media?parent=1861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/categories?post=1861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ademocut.com\/blog\/wp-json\/wp\/v2\/tags?post=1861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}